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Research papers

"I like it"... Whatever that means (Spanish)

This paper discusses the discipline known as Sensory Evaluation and the importance it gives to language, be it to understand the consumer's spontaneous thinking or to explain perceivable product characteristics. The paper also addresses how these two...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Daniel L. Pedrero
October 24, 2004
×

Citation

Pedrero, D. L. (2004a, October 24). "I like it"... Whatever that means (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-i-like-it-whatever-that-means-spanish-


Research papers

"I like it"... Whatever that means

This paper discusses the discipline known as Sensory Evaluation and the importance it gives to language, be it to understand the consumer's spontaneous thinking or to explain perceivable product characteristics. The paper also addresses how these two...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Daniel L. Pedrero
October 24, 2004
×

Citation

Pedrero, D. L. (2004a, October 24). "I like it"... Whatever that means. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-i-like-it-whatever-that-means